What is it? Wikipedia states that a Single Customer View is: “an aggregated, consistent and holistic representation of the data held by an organisation about its customers that can be viewed in one place.“ It goes on: “The advantage to an organisation of attaining this unified view comes from the ability it gives to analyse …
Six Questions you need to Ask Before Adopting a Single Customer View Read More »
My last article talked about the Challenges we faced as a newly-minted Business Customer because StarHub lacks a Single Customer View. This is a classic example of an Enterprise that has a multitude of different applications that are all managing customer data, and no formal process to update these systems when new records are received. …
I thought it would be interesting to pull out my own experience as a client of StarHub to highlight how a Single Customer View project can dramatically improve customer experience. Background: Cognopia recently moved our HQ, and in the process, we needed to cancel the old Broadband subscription (held with StarHub) and install a new …
The Case for a Single Customer View Project at StarHub Read More »
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